30 June 2024 / NEWS
Jaspal Group, one of the region’s leading lifestyle fashion retailers, caps off Pride Month with a splendid celebration of diversity through the inspiring concept, ‘The Power of Greatness – Diversity to Unity.’ For the Love Pride Parade 2024, a 12-meter-long vehicle has been transformed into a dynamic runway, featuring the latest collections from nine distinguished brands within Jaspal Group’s portfolio: Jaspal, Misty Mynx, CPS Chaps, CC Double O, Royal Ivy Regatta, Lyn, Lyn Around, Jelly Bunny, and Quinn. Each brand distinctively showcases its essence, contributing to a vibrant display of style and diversity. Known as the longest pride parade in Asia, this event stretches over a 6-kilometer route from Suphachalasai National Stadium to Benjakitti Park along Sukhumvit Road.
The ‘Power of Greatness – Diversity to Unity’ concept draws inspiration from Jaspal Group’s impressive 77-year history in the lifestyle fashion industry. It encapsulates the group’s enduring legacy, rooted in the collective dedication of all employees and tied together by a corporate culture that honors “diversity” and “individuality”. Together, such values forge ‘unity,’ as powerful force that ignites creativity and fuels the growth and progress of Jaspal Group. All the while, they reflect the resilience and strengths of the LGBTQ+ community, whose concerted efforts drive transformative societal change.
Jaspal Group is proud to participate in the Love Pride Parade 2024. Embodying the theme ‘The Power of Greatness – Diversity to Unity,’ a 12-meter-long vehicle reimagined as a fashion runway, adorned with the group’s signature black and white colors. The stage does not only showcase but also embrace one’s most confident and best version of themselves, aligning with the corporate mission to ‘Find Your Greatness.’ The event highlights the distinctive contributions from nine brands within the group’s portfolio: Jaspal, Misty Mynx, CPS Chaps, CC Double O, Royal Ivy Regatta, Lyn, Lyn Around, Jelly Bunny, and Quinn. Each brand’s unique design ethos ensures that every piece distinctively captures and expresses the diversity and identity of each and every individual.
