PUMA is a leading sportswear brand that has consistently innovated since its founding in 1948 by Rudolf Dassler, focusing on speed and performance for athletes. Its roots trace back to the Dassler brothers, who revolutionized sports footwear in the 1920s and 1930s. After the brothers parted ways, Rudolf established PUMA, introducing groundbreaking designs like screw-in studs for football boots and achieving milestones in sports history. Over 75 years, PUMA has grown into a global icon, blending sports, culture, and innovation under its “FOREVER. FASTER.” mantra.